Pharmaceutical marketing
Pharmaceutical marketing is a process of pharmaceutical support activity directed to satisfy people’s needs in pharmaceutical products. The main goal of pharmaceutical marketing is the optimization of the pharmaceutical support market, which is analysis of the connection between needs, demand and supply, with consideration of all internal medicine supply factors.
The course will give you skills and knowledge of the pharmaceutical market, target audience segment factors, regional characteristics, and modern marketing developments. The program is aimed at acquiring tools and skills in sales performance improvement in Armenia’s pharmaceutical market.
Pharmaceutical Marketing course program:
- Structure and environment of the pharmaceutical market of Armenia;
- Development of strategic planning methods;
- Analysis of pharmaceutical market;
- Pharmaceutical market demand analysis and its development forecasting;
- Development of integrated methods for demand creation for pharmaceutical products and services;
- Promotion tools for medical and non-medical products in the pharmaceutical market of Armenia;
- Planning criteria and brand management.